No one likes to talk about their site search until they fear their losses have become too great to ignore it any longer. Today my guest, Dr. Shaun Ryan of SLI Systems, discusses some of the things a good site search system should have in it to optimize visitor engagement on any kind of web site. The bottom line for site owners who pay attention to giving a good search experience to their users? More profit. Period.
Shaun gives listeners insight into what makes a good search experience on your site and how to optimize your site for your own search engine rather than just outside engines like Google.
About Shaun Ryan
Dr. Ryan has over 10 years of experience in search technologies. As a co-founder of SLI Systems, he was one of the developers of the company’s unique “Learning Search” site search technology. Shaun was also an original founder of GlobalBrain (in 1998), his first site search technology company bought by one of the world’s leading portals Snap/NBCi.com in 2000, which he and his fellow founders bought back and later renamed SLI Systems. Prior to GlobalBrain, his background includes consulting with organizations such as international health technology company Invacare. Shaun is a frequent speaker at the Search Engine Strategies conferences in the U.S. and UK, and posts regular insights on site search trends to SLI’s blog. In addition, his retail search bylines have published in Chief Marketer and Multichannel Merchant magazines. Shaun has a PhD in Artificial Intelligence from the University of Canterbury.
Shaun also has a podcast geared toward ecommerce site owners called the Ecommerce Podcast. It is a podcast series containing interviews with SLI’s customers and partners about ecommerce best practices, and profiles the people who keep their online businesses running and talks about the lessons they’ve learned.
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Webside Chats: How good is your site search? Dr. Shaun Ryan of SLI Systems http://ow.ly/1oksP2
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jackhumphrey: Webside Chats: How good is your site search? Dr. Shaun Ryan of SLI Systems http://ow.ly/1oksP2: jac… http://bit.ly/bQP5Wg
This comment was originally posted on Twitter