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Picture an authority blogger who doesn’t know what an Alexa ranking is. Someone who blogs professionally, yet her RSS subscriber badge is buried in the footer of her site. Picture someone who is an ultra popular, successful blogger with one of the the biggest followings on the web for a personal blog not knowing really what it means to be a PR 7 site.
After all the times I’ve said that all that really matters is content that grabs people and leaves them wanting more, I’ve found the perfect example of a “pure blogger” who is reaping the rewards of cyber-stardom. All without knowing 1/2 of the marketing tactics and technology that people around here know about.
Her name is Heather Armstrong and she is the owner of Dooce.com, one of the most popular personal blogs on the web today, by any and all measures of site popularity. (Her latest post, just today, now has 662 comments. Eat that TechCrunch!)
She doesn’t run an internet marketing blog or a tech blog. Yet she’s still famous. Her blog provides for her family very well. But she doesn’t write about the kinds of things Scoble, Rowse, Clark, Beard, Arrington, or Cutts write about on their popular blogs.
She writes about her life and her family. And she does so in a way that makes you want more. In case you think I might be blowing up her success for the sake of “ratings,” she was interviewed in May by Nightline and the Today Show. (Both videos below) I’m just the dregs after Kathy Lee Gifford (who sucked the air right out of the end of the interview with Heather).
I might have sucked at interviewing Heather, but my claim to fame is that I certainly didn’t suck as bad as Kathy Lee! (Why is she still on TV?)
Today’s lesson is: grab people by the throat with your content and gain popularity one reader at a time (who tells other people they have to go see this blog they found!)
This is what I hope to be the first of several talks with Heather. She epitomizes blogging authority in the hardest niche of all: the personal blog.
Heather is also the author of “Things I Learned About My Dad In Therapy” Grab it on Amazon. Read it on Kindle.
Watch for her April release of “It Sucked and Then I Cried: How I Had a Baby, a Breakdown, and a Much Needed Margarita”
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